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LED display industry is started the "three campaigns"!

2017-7-12 15:57:45

For the led display industry, the 2017 is undoubtedly full of "suspense" of the year, the ups and downs of raw material prices, industry price war, so many enterprises in the industry uneasy, with the industry adjustment, "change" is imminent ... ... the moment, into the Internet era led display industry is facing a "brand war", "channel warfare", "smart product war" three battle contest.

Brand warfare

In a sense, China has now entered the era of brand economy, in the field of led display, brand influence can not be ignored. And with the LED display products, the decline in profits and the terminal market for product quality and other requirements of the continuous improvement of the industry situation more and more clear: a lot of screen enterprises have been unable to hold large-scale price war, and the way the quality of products at the expense of Gradually out of the market, in order to further seek profit, change has become a lot of screen enterprises "save the medicine" - which, "brand war" is blindly good "medicine."

In recent years, for this more and more screen enterprises to improve the value of all aspects of the product, pay attention to establish a positive corporate image, and constantly expand the corporate brand reputation and strength, increase the added value of the enterprise. From the collapse of the led display group in recent years, we can easily see that the withdrawal of enterprises are often the lack of characteristics of the product, the brand is not obvious characteristics of the enterprise, and after the storm has always survived the enterprises are often brand enjoys popular support, Products and services distinctive characteristics of the enterprise.

At the same time, with the intensification of trade globalization, the domestic screen enterprises want to gain a firm foothold in the world stage, we must enhance their brand strength. Now more and more domestic enterprises through mergers and acquisitions, cross-border transformation, etc. to broaden the scope of the market to enhance the international market competitiveness, with their own brand and technological innovation to enhance the influence of enterprises.

Channel warfare

And the market is closely related to the product, is the channel, on the one hand, led display industry channel dispute, itself is recognized as the most important battle of the market, "the channel was the world" This sentence has also been a lot of the industry On the other hand, after the industry sales model has undergone a major change - by the led display factory direct sales model to local regions around the local model wholesale sales model, resulting in large quantities of customers near the tune Goods, so as to be able to get better prices and more secure after-sales service. Therefore, in such a situation, the screen enterprises only continue to improve the channel, in order to further closer to the market.

However, in recent years, with more and more screen enterprises together into the channel market, "channel battle" sooner or later in the inevitable. After entering the 2017 years, the industry channel dispute further intensified, as the industry said: "The future channels may only stay in the field of three or five companies, the other either in the competition die, or transition or be integrated into a reserved channel wholesale Enterprise production base or to provide professional services supporting manufacturers ... ... "

Channel construction "no fixed law". For the screen enterprises, the blind pursuit of better, more perfect channels, but to go for their own channels of construction of the road, each screen their own development of their own different, different sales patterns, channel layout model Not the same, can not copy copy. All in all, tailored is the basic layout of the LED screen business channels.

Product intelligent battle

Internet era, "smart" has become an important indicator of many LED display products, many phenomena show that - intelligent display is the future development of a major mainstream display. At present, the smart led display in the field of product use has shown a breakdown of the diversification of the momentum: intelligent traffic, intelligent monitoring and other different areas of application, it can be clearly seen that intelligent LED display product development needle more The user-level operators to design and research and development, to solve some of the needs of users, however, it is undeniable that the current LED display product intelligence level has not yet the needs of the market.

With the development of technology, intelligent led display needs to be further upgraded. Not only show high-definition, smooth, dynamic picture and video, simple operation and other technical aspects, but also have their own smart "control", rather than rely on adding equipment or computer "line puppet", able to To carry out a strong data analysis, finishing capacity, able to provide more features and services for the audience, to strengthen interaction with the audience and personal experience, to achieve better communication with the audience led display.

I believe the future of led display intelligent products and their applications will gradually enter more applications, as people enjoy the high-end and control of the display device. For the screen enterprises, the product intelligence is a good opportunity, the same is a challenge - must come up with a real market competitiveness of the intelligent led display, in order to better integrate products to seek a broader market, not only Meet and guide the needs of end users, it is possible in the led display intelligent road to go further, go better.

In addition to the three "protracted war", the current and even after a long period of time, led display industry will be intermittent within a certain range of "price war", which has become an industry competition in the market "strategy" , But no matter what kind of "campaign", for the LED screen enterprises, as long as their own enough strength, in products, programs, services, channels and other aspects of a certain or dominant, will be able to occupy the "battle" Favorable situation.


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